When California’s fast-fashion line Forever 21 entered into the Philippine retail landscape in 2010, its flagship store in SM Megamall distinguished itself as the defined fashion mecca for stylish apparel that catered to every personality. With a huge selection of hip, trendy clothes and accessories, Forever 21’s arrival on Philippine shores was highly anticipated; so much so that when its first branch opened, the anticipation had built up to the point of frenzy.
Change, as with all things in the fashion world, was always in the offing. Now also in its fourth year, Forever 21’s SM Megamall flagship store receives a sophisticated and streamlined makeover, reflecting the brand’s new international look. Gone are the ornate Lucite chandeliers and patterned walls; in their stead, fresh white walls with splashes of black, touches of whitewashed wood and brick, and industrial-inspired shelving provide a clean and chic slate underscoring the veritable fashion playground for which Forever 21 has become known.
This overall effort serves as a testament that not only is Forever 21 staying true to the constant renewal of fashion, it is also committed to further the absolute thrill of shopping.
I attended the event with my sister Shari. Fun how we both attend events together now! There were so many things going on and it’s always fun when events give you something unexpected. Bloggers can have their makeup done by MAC, there was a mini fashion show and cocktails, plus we had music by DJ Samir! I was luckily chosen to participate in their 21-minute styling challenge! Wherein we had 21 minutes to shop and style our partners and dress up! I was partnered with Tin. We were told that our looks had to be inspired by their fall collection. My oh my was it crazy! We really got a sense of how huge the store was because we kept running around from section to section and we couldn’t find each other. Since we didn’t communicate properly, Tin suggested we wear the things we chose, so it’s like we styled ourselves instead of each other. So we just pretended to explain how we chose our outfits for each other. Whoops. Anymoo. We didn’t win the ultimate prize of keeping everything we had on, but it was really fun and we got consolation prizes. Thanks F21! Do check out the new flagship store for yourself! Forever 21 partners with MasterCard this season for Shop Forever, a raffle promotion to gear up MasterCard holders with a chance to win any hardcore shopper’s dream: a wardrobe in Forever 21’s latest collection. A minimum single-receipt purchase of Php 2,500 with a Philippine-issued MasterCard gives the cardholder (1) e-raffle entry for a chance to win a Php 21,000 shopping spree at Forever 21. Double your chances of winning with an SM Advantage, SM Prestige, BDO Rewards, and PRiMO cards. Promo runs until October 31, 2014. Terms and conditions apply.
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