First x Forever
When California’s fast-fashion line Forever 21 entered into the Philippine retail landscape in 2010, its flagship store in SM Megamall distinguished itself as the defined fashion mecca for stylish apparel that catered to every personality. With a huge selection of hip, trendy clothes and accessories, Forever 21’s arrival on Philippine shores was highly anticipated; so much so that when its first branch opened, the anticipation had built up to the point of frenzy.
Change, as with all things in the fashion world, was always in the offing. Now also in its fourth year, Forever 21’s SM Megamall flagship store receives a sophisticated and streamlined makeover, reflecting the brand’s new international look.